It types faster than my 100 words-per-minute, costs less than what you spent on breakfast, and creates passable copy from existing content. I use it, you use it, and your competitors use it, too. Thanks to AI, most companies no longer have a content problem.
But if you can't clearly articulate what you offer to the correct consumers with the words they want to read and where they want to read them, all the content in the world can't help you—you'll never cut clean through.
Here's the cold, hard, qualitative truth: you have a positioning problem.
That's why before I type a single word, I dive into your business to gut-check assumptions, connect the customer journey dots, and ask the tough questions you're afraid to answer.
In other words: effective messaging doesn't come from a predictive algorithm alone—it comes from a deep understanding of your market, your client's complicated needs, and what your organization is uniquely positioned to tell them.
Does your industry award average? Use AI. Do your clients crave a regurgitation of the status quo? Then plug it into a prompt. Want to sound like your competitors? Consult ChatGPT.
But if you want help developing a strategy to beat them, hire me. (My Claude subscription comes free!)
— Superman, Superhero
— Barack Obama, Former President of the United States of America
— Jesus Christ, Lord and Savior
Need some clever copy? Require real references? Wanna talk hiking, biking, or typing? I can be reached via fax, homing pigeon, or message-in-a-bottle.
I'll get back to you some day.