E-Books

How to Pick a Quit Date

I wrote an e-book to provide upfront value and build trust with prospective quitters in my sales funnel. This is one of three free resources I offer to smokers through a series of emails before introducing my paid online course. I try to inject some humor, empathy, and concise advice throughout.

Taking Care of Your Camera

Perfect Image Camera wanted to offer a valuable resource to reach more customers while showcasing their expertise in camera maintenance and repair. Essentially, this e-book gives you all the information you need to stay out of their shop. (Seems like a bad idea when you say it out loud...)

However, if you need to upgrade cameras or fail to take proper care of the one you have, you'll remember the experts that "told you so!" in the form of an e-book.