Feature Articles
Starstruck Stories
Eastbay's unique business model is two-fold. In recent years, they've partnered with brands like Champs and Footlocker to become an e-commerce athleisure-wear giant. However, they got their start from more humble beginnings: catalog sales.
Distributed by a single sales agent—and later, direct mail—the Eastbay catalog has played a pivotal role in helping rural sports teams acquire quality athletic gear since 1980.
Today, catalog sales remain core to their business, and the King of Catalog still distributes hundreds of thousands of copies every month.
I had the great pleasure of interviewing sponsored athletes to help tell their front-page stories in 700 words or less.
