Blog Articles
B2C Blogs - Eastbay
I was part of the writing team tasked with establishing a brand new blog for Eastbay. My goal was to get the cool kids excited about the "clean" kicks coming to market, notify them when they would "drop," and entice them to "cop" from us.
B2B Blogs - The Alliance
Explaining health benefit plan design and custom provider networks to self-funded employers in a way that not only helps them understand—but also drives them to action—is no small order. Likewise, dumbing down new legislative rules and regulations (and their implications on small businesses) proved to be a challenging, but highly rewarding task.
C2C - Quitting Course
As a former smoker of 11 years, I know how tough quitting can be. I decided to combine my experience and creative talent to craft a compelling, online quitting course. Here's a blog piece taken from my website that helps would-be quitters kill their cravings.