Webpages
A Product Page
Since 2014, Net Reputation has been helping individuals and businesses remove unwanted content from the internet. When they can't remove it, they bury it in search. Because many of Net Reputation's clients are at a low point—often acting on panic—they have urgent needs.
That's why I helped Net Rep find a calm-under-pressure voice that's both reassuring and informative.
An Events Page
ACHE Clusters are in-person events held at several geographical hubs where participants pick and choose a series of professional development seminars to attend.
When users click through an email, an ad, or social post, this is the page they land on.
A Careers Page
Health insurance isn't sexy, so in order to attract top talent, The Alliance needed their Careers page to stand out—because believe it or not, "competitive pay" and "work/life balance" aren't attractive benefits.
(Looking at you, four out of five employers.)
A Sales Page
The Alliance helps employers that self-fund their health benefit plans achieve serious savings while improving their employees' access to high-value health care.
Despite that summary being as succinct as possible, it's still a complicated mouthful. (And I'm the one who wrote it!) That's why their print ads display very basic ideas: Save money! Customize your benefits! Improve your provider network! etc.
I worked with a designer and web specialist to create this basic "101" landing page. The target audience is folks interested enough in The Alliance to either scan a QR code or type in a vanity URL from a print ad. (Yes, print ads are still a valid marketing strategy. There's no need for that negative energy.)
Home Pages
If you don't like cute puns, old adages, American colloquialisms, or awfully amazing alliteration, you'll hate this.
